STATE OF DIGITAL PUBLISHING: Digital Advertising Financial Models Survey from The 614 Group

‘Is it Time for the Digital Advertising Industry to Adopt More Financially Sophisticated Models for its Transactions?’ is the latest original qualitative and quantitative gap analysis research from The 614 Group compares responses from senior publisher, agency or brand executives, including execs from ESPN, Fox, and Thomson Reuters, about the actual performance of today’s financial mechanisms supporting digital advertising with opinions about a desired future state.