Fin-tech meets Ad-tech
Co-developed with Nasdaq, NYIAX represents the first application of that exchange’s global market-leading trading technology to the needs of the advertising industry.
NYIAX is the first exchange platform to empower the large-scale programmatic buying and selling of guaranteed online, mobile and television media contracts, creating greater efficiencies, higher sell-through rates and reduced unsold/undervalued inventory for publishers.
Increase revenue by extending direct sales
Reduce high fees from indirect sellers
Maintain direct sales quality controls
Publishers retain quality controls, including advertiser block lists and creative review of ads, on all inventory sold and re-traded on the NYIAX platform.