Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine℗ with blockchain technology for the advertising industry. NYIAX provides advertisers and publishers a platform to buy, sell, and re-trade premium advertising contracts in a forward/futures methodology.
As the first and only trusted, transparent, and curated marketplace, NYIAX enables advertisers and publishers to increase ROI and to reduce costs throughout the deal lifecycle.
Sell more inventory upfront, at guaranteed prices
NYIAX increases publishers’ direct sell-through by providing an automated exchange to market future, long-term inventory at guaranteed prices.
Reduce fees paid to third-party resellers
NYIAX increases publisher ROI by reducing high-fee sales through third-party intermediaries.
Additional benefits for publishers:
- Publishers retain quality controls on all inventory
- Price guarantees enable more reliable financial forecasting
Discover new sources for premium future inventory.
NYIAX offers buyers discoverability of future premium inventory for more effective media planning and purchasing.
Direct buying power
NYIAX improves advertiser ROI by reducing the need to purchase inventory through third-party intermediaries.
Additional benefits for advertisers:
- Greater transparency between advertisers and publishers creates assurances as to where ads will appear and decreases fraud
- Option to re-trade contracts as media needs change
A quarter of all Americans are online “almost constantly,” according to Pew Research Center. These days, the more we use the internet, the worse the content gets. Consumers have been trained to expect irrelevant content. Publishers know the ROI for clickbait far exceeds that of premium content. Meanwhile, advertisers navigate this race to the bottom with one hand holding their nose and the other wielding the shield of brand safety. Our ecosystem is a mess. Here’s how we can begin to clean up the supply chain.more>
Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry.more>
US stock exchange Nasdaq has won a patent in which it describes a blockchain platform for sharing time-sensitive information.
Nasdaq has looked to blockchain technology in the past. In March of last year, it announced a partnership with blockchain-based trading platform NYIAX to create a single platform that allows publishers and advertisers to buy, sell, and trade future advertising inventory.more>