The New Standard in Upfront Advertising
NYIAX delivers an accessible upfront advertising marketplace with true financial rigor. Built on top of the Nasdaq financial framework, our advanced contract management platform enables advertisers and publishers to buy, sell, and trade upfront advertising contracts with unmatched clarity and confidence.
We support this marketplace with consolidated workflow tools and enhanced reconciliation processes to help both sides of the market reduce their manual operations, increase security, forecast more effectively, and eliminate misaligned metrics and costly negotiations.
In short, NYIAX is setting a new, more effective standard for the world of upfront advertising.
Planning and Discovery Tools
Reduced Friction and Hidden Fees
True Supply Chain Transparency
At CES, we sat down with Noah Tratt, Global Senior VP for Expedia Group’s Regional Brands, to get his take on the current state of the media landscape, and, of course, its future. Tratt leads all strategy, product, retail and marketing efforts for Travelocity, Orbitz, and CheapTickets in North America, ebookers and MrJet in Europe
The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds of premium high-profile digital media publishers. NYIAX provides the marketplace for the Ad Council to connect with publishers that donate the inventory.
The need for transparency is obvious. But a feud over two new IAB tools underscores why transparency will never be possible as long as the industry perpetuates the intermediary blame game.
Are you ready to join the new standard of upfront media buying, selling, and trading?