Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine℗ with blockchain technology for the advertising industry. NYIAX provides advertisers and publishers a platform to buy, sell, and re-trade premium advertising contracts in a forward/futures methodology.
As the first and only trusted, transparent, and curated marketplace, NYIAX enables advertisers and publishers to increase ROI and to reduce costs throughout the deal lifecycle.
Sell more inventory at guaranteed prices
NYIAX increases publishers’ direct sell-through by creating an automated exchange to market long-term inventory at guaranteed prices.
Reduce fees paid to third-party resellers
NYIAX increases publisher ROI by reducing high-fee sales through third-party intermediaries.
Additional benefits for publishers:
- Publishers retain quality controls on all inventory
- Price guarantees enable more reliable financial forecasting
Gain new access to premium future inventory
NYIAX offers buyers discoverability of future premium inventory for more effective media planning and purchasing.
Direct buying power
NYIAX improves advertiser ROI by reducing the need to purchase inventory through third-party intermediaries.
Additional benefits for advertisers:
- Greater transparency between advertisers and publishers creates assurances as to where ads will appear and decreases fraud
- Option to re-trade contracts as media needs change
Google on Wednesday said it will stop serving ads for cryptocurrencies and related content in June. The ban includes, but is not limited to, initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice. Google also will bar aggregators and affiliates from serving ads for cryptocurrencies and related content.more>
Blockchain is a revolutionary technology that will transform the way we exchange value. However, writes Carolina Abenante (pictured below), president and co-founder, NYIAX, exclusively for ExchangeWire, in order for it to clean up the inefficiency and fraud plaguing ad tech, stakeholders must first understand and embrace self-effectuating, or ‘smart’, contracts.more>
Global Blockchain Summit, the premiere event featuring global experts on all things Blockchain, Hyperledger, Bitcoin, Ethereum, supply chain, social & humanitarian, and FinTech, announced its second annual Summit April 19–20 at The Summit Conference and Event Center in Aurora. A core focus of this year’s event is on diversity, equality and women in blockchain featuring Carolina Abenante, founder of NYIAX, Pamela Norton, founder and CEO of Borsetta, Youngsook Park, co-chair of the Global ICO Association and Emily, CMO of ShapeShift AG.more>