Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine℗ with blockchain technology for the advertising industry. NYIAX provides advertisers and publishers a platform to buy, sell, and re-trade premium advertising contracts in a forward/futures methodology.
As the first and only trusted, transparent, and curated marketplace, NYIAX enables advertisers and publishers to increase ROI and to reduce costs throughout the deal lifecycle.
Sell more inventory upfront, at guaranteed prices
NYIAX increases publishers’ direct sell-through by providing an automated exchange to market future, long-term inventory at guaranteed prices.
Reduce fees paid to third-party resellers
NYIAX increases publisher ROI by reducing high-fee sales through third-party intermediaries.
Additional benefits for publishers:
- Publishers retain quality controls on all inventory
- Price guarantees enable more reliable financial forecasting
Discover new sources for premium future inventory.
NYIAX offers buyers discoverability of future premium inventory for more effective media planning and purchasing.
Direct buying power
NYIAX improves advertiser ROI by reducing the need to purchase inventory through third-party intermediaries.
Additional benefits for advertisers:
- Greater transparency between advertisers and publishers creates assurances as to where ads will appear and decreases fraud
- Option to re-trade contracts as media needs change
In the few past years, we’ve heard a steady drumbeat about adtech’s broken media market. The bad news is problems like hidden fees, fraud, viewability and other related issues are real. The good news is that advertisers have begun to demand change. In fact, one study credits advertiser pressure as the reason for a 31% year-over-year decline in fraud. However, while advertiser pressure is critical, the key to building a better media marketplace is to model the experience of the capital and commodities markets.more>
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational. NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for ad placement.more>
NYIAX Appoints Bill Wise as Chairman of Board and Promotes Richard Bush to President and Sergey Tsoy to Chief Technology Officer04/20/2018
NYIAX, the world’s first guaranteed advertising contract marketplace, today announced Bill Wise, CEO of Mediaocean, as executive chairman of the board, Richard Bush as president and Sergey Tsoy as chief technology officer. Mr. Wise has been an advisor to the company since its launch in early 2017. Until now, Mr. Bush served as the company’s chief product and technology officer, while Mr. Tsoy served as senior vice president of engineering. The moves align with the company’s 2018 plans. NYIAX currently has trading agreements in place with a major agency holding company, VaynerMedia, Bonnier, Purch and dozens of other premium buyers and sellers.more>