The New Standard in Upfront Advertising
NYIAX delivers an accessible upfront advertising marketplace with true financial rigor. Built on top of the Nasdaq financial framework, our advanced contract management platform enables advertisers and publishers to buy, sell, and trade upfront advertising contracts with unmatched clarity and confidence.
We support this marketplace with consolidated workflow tools and enhanced reconciliation processes to help both sides of the market reduce their manual operations, increase security, forecast more effectively, and eliminate misaligned metrics and costly negotiations.
In short, NYIAX is setting a new, more effective standard for the world of upfront advertising.
Planning and Discovery Tools
Reduced Friction and Hidden Fees
True Supply Chain Transparency
Ben Feldman, senior vice president of strategy and innovation, NYIAX: What is important to recognize is that the EU is taking GDPR very seriously, with fines being established for any breach. I would expect that the first six-to-nine months of any new regulation action would be spent working out the kinks and processes of implementation.
“Takeaways for marketers: Advertising is possibly the biggest area of interest for marketing blockchain strategies. There are already a number of MarTech companies exploring this space, including AdsDax and NYIAX, a disruptive platform by NASDAQ. Marketers can watch for such solutions that incorporate a blockchain strategy into ad frameworks to optimize each impression.”
“If you look at the ratio of funding given to female-led companies vs. male-led companies, you will find that female entrepreneurs don’t receive as much funding,” observes Carolina Abenante, founder, CSO, general counsel, executive vice-chairperson at NYIAX. The importance of funding cannot be overestimated: “It is the lifeblood that takes every idea to fruition.”
Are you ready to join the new standard of upfront media buying, selling, and trading?