Developed in partnership with Nasdaq, NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell, and re-trade premium advertising inventory.

As the first and only trusted, transparent, future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs.

Publishers

Sell more inventory at guaranteed prices

NYIAX increases publishers’ direct sell-through by creating an automated exchange to market long-term inventory at guaranteed prices.

Reduce fees paid to third-party resellers

NYIAX increases publisher ROI by reducing high-fee sales through third-party intermediaries.

Additional benefits for publishers:

  • Publishers retain quality controls on all inventory
  • Price guarantees enable more reliable financial forecasting
Learn More

Advertisers

Gain new access to premium future inventory

NYIAX offers buyers discoverability of future premium inventory for more effective media planning and purchasing.

Direct buying power

NYIAX improves advertiser ROI by reducing the need to purchase inventory through third-party intermediaries.

Additional benefits for advertisers:

  • Greater transparency between advertisers and publishers creates assurances as to where ads will appear and decreases fraud
  • Option to re-trade contracts as media needs change
Learn More

News

Can Blockchain Rescue Digital Advertising?

09/14/2017

You know times are tough for digital advertising when America’s largest advertiser, Procter & Gamble, cuts a significant portion of its digital ad spend, and still continues to grow sales.

more>

Advertisers Rip a Page From Wall Street Playbook to Curb Fraud

08/24/2017

An online advertisement for Lancome lipstick or a Lamborghini might not appear to have anything to do with the technology guts of modern financial markets. But with fraud rampant, some of Wall Street’s hottest buzzwords are being uttered on Madison Avenue.

more>

Trust Isn’t Built Overnight, But Transparency Is a Good Place to Start

08/03/2017

There’s an old saying about trust — it takes years to build, seconds to break, and a lifetime to repair. Trust is broken in ad tech. Repairing trust requires an industry-wide commitment to come together for the long haul to rebuild our marketplace. So where do we start?

more>
More News