Developed in partnership with Nasdaq, NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell, and re-trade premium advertising inventory.

As the first and only trusted, transparent, future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs.

Publishers

Sell more inventory at guaranteed prices

NYIAX increases publishers’ direct sell-through by creating an automated exchange to market long-term inventory at guaranteed prices.

Reduce fees paid to third-party resellers

NYIAX increases publisher ROI by reducing high-fee sales through third-party intermediaries.

Additional benefits for publishers:

  • Publishers retain quality controls on all inventory
  • Price guarantees enable more reliable financial forecasting

Advertisers

Gain new access to premium future inventory

NYIAX offers buyers discoverability of future premium inventory for more effective media planning and purchasing.

Direct buying power

NYIAX improves advertiser ROI by reducing the need to purchase inventory through third-party intermediaries.

Additional benefits for advertisers:

  • Greater transparency between advertisers and publishers creates assurances as to where ads will appear and decreases fraud
  • Option to re-trade contracts as media needs change

News

Blockchain Forges Ahead

Blockchain, sometimes referred to as distributed ledger technology (DLT), has attracted a tremendous amount of attention and resources over the last couple years.

more>

Blockchain Reaction

Industry Index’ recent Roundtable, “The Blockchain Revolution: Understanding Blockchain’s impact and applications for MadTech”, set out to find the roadmap between blockchain buzzword and widespread blockchain adoption.

more>

Time To Meet Your Partners: Why Ad Tech Must Follow Fintech’s Lead

In ad tech, whether you’re an advertiser or publisher, odds are you don’t know your partner.

more>
More News