Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine℗ with blockchain technology for the advertising industry. NYIAX provides advertisers and publishers a platform to buy, sell, and re-trade premium advertising contracts in a forward/futures methodology.
As the first and only trusted, transparent, and curated marketplace, NYIAX enables advertisers and publishers to increase ROI and to reduce costs throughout the deal lifecycle.
Sell more inventory upfront, at guaranteed prices
NYIAX increases publishers’ direct sell-through by providing an automated exchange to market future, long-term inventory at guaranteed prices.
Reduce fees paid to third-party resellers
NYIAX increases publisher ROI by reducing high-fee sales through third-party intermediaries.
Additional benefits for publishers:
- Publishers retain quality controls on all inventory
- Price guarantees enable more reliable financial forecasting
Discover new sources for premium future inventory.
NYIAX offers buyers discoverability of future premium inventory for more effective media planning and purchasing.
Direct buying power
NYIAX improves advertiser ROI by reducing the need to purchase inventory through third-party intermediaries.
Additional benefits for advertisers:
- Greater transparency between advertisers and publishers creates assurances as to where ads will appear and decreases fraud
- Option to re-trade contracts as media needs change
US stock exchange Nasdaq has won a patent in which it describes a blockchain platform for sharing time-sensitive information.
Nasdaq has looked to blockchain technology in the past. In March of last year, it announced a partnership with blockchain-based trading platform NYIAX to create a single platform that allows publishers and advertisers to buy, sell, and trade future advertising inventory.more>
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Over the last 20 years, the relationship between the buyer and seller in the advertising market has fundamentally changed as the market digitized and became automated in 2009 with the start of the programmatic wave. Having started my career as an energy trader and witnessed the transition from floor-based outcry trading to sophisticated data-driven approach, I have seen the shift in advertising. 5 Key Ingredients That’ll Fix a Broken Programmatic System – Sept. 27, 2018more>