The New Standard in Upfront Advertising
NYIAX delivers an accessible upfront advertising marketplace with true financial rigor. Built on top of the Nasdaq financial framework, our advanced contract management platform enables advertisers and publishers to buy, sell, and trade upfront advertising contracts with unmatched clarity and confidence.
We support this marketplace with consolidated workflow tools and enhanced reconciliation processes to help both sides of the market reduce their manual operations, increase security, forecast more effectively, and eliminate misaligned metrics and costly negotiations.
In short, NYIAX is setting a new, more effective standard for the world of upfront advertising.
Planning and Discovery Tools
Reduced Friction and Hidden Fees
True Supply Chain Transparency
The advertising industry is undergoing a paradigm shift, moving toward a model where audience data is currency. But with Google ending support of third-party cookies and casting doubt on industry initiatives like Unified ID 2.0, the ways in which that currency can be created and used remain unclear.
Digital advertising is enthusiastic about technology, and for good reason. Automation and optimization are useful, but one wonders: have we erred on the side of eliminating the human factor when designing and executing advertising initiatives?
Interpublic Group Kinesso Global Chief Digital Responsibility and Public Policy Officer Sheila Colclasure joins Jill Malandrino on Nasdaq #TradeTalks to discuss fostering a more transparent and thriving ad market.
Are you ready to join the new standard of upfront media buying, selling, and trading?