Developed in partnership with Nasdaq, NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell, and re-trade premium advertising inventory.

As the first and only trusted, transparent, future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs.

Publishers

Sell more inventory at guaranteed prices

NYIAX increases publishers’ direct sell-through by creating an automated exchange to market long-term inventory at guaranteed prices.

Reduce fees paid to third-party resellers

NYIAX increases publisher ROI by reducing high-fee sales through third-party intermediaries.

Additional benefits for publishers:

  • Publishers retain quality controls on all inventory
  • Price guarantees enable more reliable financial forecasting

Advertisers

Gain new access to premium future inventory

NYIAX offers buyers discoverability of future premium inventory for more effective media planning and purchasing.

Direct buying power

NYIAX improves advertiser ROI by reducing the need to purchase inventory through third-party intermediaries.

Additional benefits for advertisers:

  • Greater transparency between advertisers and publishers creates assurances as to where ads will appear and decreases fraud
  • Option to re-trade contracts as media needs change

News

Experts Predict: How Will GDPR Change Advertising in 2018 & Beyond?

Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry.

more>

The Financial Sophistication of Digital Advertising (Whitepaper)

Media buyers want upfront pricing commitments; more than half of all publishers have difficulty forecasting inventory and revenue.

more>

New Research Shows Guaranteed Contracts Come With No Guarantees

Is it Time for the Digital Advertising Industry to Adopt a More Financially Sophisticated Model for its Transactions? That is the primary question explored by the latest original research from The 614 Group…

more>
More News