Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine℗ with blockchain technology for the advertising industry. NYIAX provides advertisers and publishers a platform to buy, sell, and re-trade premium advertising contracts in a forward/futures methodology.
As the first and only trusted, transparent, and curated marketplace, NYIAX enables advertisers and publishers to increase ROI and to reduce costs throughout the deal lifecycle.
Sell more inventory upfront, at guaranteed prices
NYIAX increases publishers’ direct sell-through by providing an automated exchange to market future, long-term inventory at guaranteed prices.
Reduce fees paid to third-party resellers
NYIAX increases publisher ROI by reducing high-fee sales through third-party intermediaries.
Additional benefits for publishers:
- Publishers retain quality controls on all inventory
- Price guarantees enable more reliable financial forecasting
Discover new sources for premium future inventory.
NYIAX offers buyers discoverability of future premium inventory for more effective media planning and purchasing.
Direct buying power
NYIAX improves advertiser ROI by reducing the need to purchase inventory through third-party intermediaries.
Additional benefits for advertisers:
- Greater transparency between advertisers and publishers creates assurances as to where ads will appear and decreases fraud
- Option to re-trade contracts as media needs change
Digital advertising has a serious problem: fraud. Widespread fraudulent practices are inflating measures of the traffic that digital ads attract, leading some advertisers to pay higher rates than they should. Can blockchain fix it? A handful of blockchain startups believe so. They argue that a shared digital ledger to authenticate and safeguard advertising data, a transparent exchange for trading digital ads, and a special ad-focused browser that pays its users in tokens could each help fix that multibillion-dollar problem.more>
Funding Supports Growth and Expansion of the Company’s Guaranteed Advertising Contract Marketplace, Preferred Partnerships and Integrationsmore>
This NYC Startup Just Raised $5.65M For Its Blockchain-Based Financial Matching Engine for The Advertising Industry06/13/2018
People don’t normally associate blockchain technology and advertising together, but NYIAX changes that through its blockchain-powered, patented financial matching engine for the advertising industry. Developed in partnership with Nasdaq, it provides advertisers and publishers with a platform to buy, sell, and re-trade advertising contracts, similar to financial instruments.more>