The New Standard in Upfront Advertising
NYIAX delivers an accessible upfront advertising marketplace with true financial rigor. Built on top of the Nasdaq financial framework, our advanced contract management platform enables advertisers and publishers to buy, sell, and trade upfront advertising contracts with unmatched clarity and confidence.
We support this marketplace with consolidated workflow tools and enhanced reconciliation processes to help both sides of the market reduce their manual operations, increase security, forecast more effectively, and eliminate misaligned metrics and costly negotiations.
In short, NYIAX is setting a new, more effective standard for the world of upfront advertising.
Planning and Discovery Tools
Reduced Friction and Hidden Fees
True Supply Chain Transparency
In the first episode of the new year, OOH Insider host Tim Rowe sat down with NYIAX’s own Greg Toothaker and our great partner, Pierre-Antoine Fradet, President and CEO of ATEDRA to discuss how brands are approaching a new way of buying out-of-home media. Watch now by clicking the headline to learn more!
All media is going digital to some degree, and media has always consisted of some combination of upfront (forward) markets, transitioning through spot markets to programmatic which functionally includes search and social media as well as an increasing array of digitally delivered options for outdoor, TV, podcasts/audio, video and native.
The strategy for NYIAX seems to have paid off during an unlikely year of major challenges worldwide amidst the COVID-19 pandemic and political upheaval in the United States.
Are you ready to join the new standard of upfront media buying, selling, and trading?