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Can Blockchain Rescue Digital Advertising?

You know times are tough for digital advertising when America’s largest advertiser, Procter & Gamble, cuts a significant portion of its digital ad spend, and still continues to grow sales.

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Advertisers Rip a Page From Wall Street Playbook to Curb Fraud

An online advertisement for Lancome lipstick or a Lamborghini might not appear to have anything to do with the technology guts of modern financial markets. But with fraud rampant, some of Wall Street’s hottest buzzwords are being uttered on Madison Avenue.

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What Blockchain Means for Ad Tech

Not long ago, possession meant holding something in your hand. Over the past two decades, a series of disruptors created a digital society, where the most salient feature is the ability to copy. But soon, every industry will face the blockchain disruption

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