Transforming Media Buying Via Automation

NYIAX offers buyers discoverability of premium inventory for impactful media planning and purchasing, An automated platform to streamline media buying and real time reconciliation.

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Automated End-to-End Media Buying

NYIAX consolidates the negotiation, purchasing, management, and reconciliation of advertising contracts into a streamlined workflow that reduces manual processes and discrepancies.

Our media planning and management tools allow buyers to send private order requests to specific publishers or post public requests to the entire marketplace for expanded discovery. Media buyers can easily create bid strategies for their most desired inventory and facilitate approval between agencies and their clients.

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Real Time Reconciliation

Ingest data from all campaign tracking and delivery sources; aggregated report is made available to both Buyer & Seller.

  • Data is validated against contract’s compliance metrics.
  • Proactively alert against delivery falling outside of compliance thresholds to allow for more timely mitigation.
  • Reconciliation, invoicing, and payouts managed in alignment with reconciliation data.
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Transparent Marketplace

The NYIAX Transparent Futures Marketplace provides media buyers with access to the highest quality future inventory, and the tools to negotiate, secure, and manage their ad campaigns with clarity and confidence. It’s the only true, two-party exchange where both the buyer and the seller are known to each other, ensuring honest and transparent price discovery and negotiation of terms.

NYIAX’s standardized taxonomy – leveraging the power of the Nasdaq Financial Matching Engine – automates media buyer discovery of new, premium sources of inventory that meet their campaign goals.

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Multicultural Advertising

One Stop Shop for Multicultural Advertising, it’s our commitment to offer a diverse set of media from publishers and media sellers, buyers gain all the feature rich capabilities of the NYIAX platform and more.

RFP Simplicity

  • Discover and RFP Black and/or minority owned publishers
  • Complete your entire RFP in one place
  • Reserve premium inventory in advance
  • Limit RFP responses to your exact criteria

IO + Compliance Management

  • Book contracts based on your terms
  • Real-time monitoring of all ad delivery against contracts

Billing + Reconciliation

  • Reconcile in real-time based on contract parameters
  • Push-button invoicing = massive time savings
  • Track organization spend towards Media Inclusion Initiative
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