Fin-tech meets Ad-tech
Co-developed with Nasdaq, NYIAX represents the first application of that exchange’s global market-leading trading technology to the needs of the advertising industry.
NYIAX is the first exchange platform to empower the large-scale programmatic buying of transparent, guaranteed online, mobile and television media contracts, creating greater efficiency, lower fees, and reduced under-delivered inventory and fraud for advertisers.
Access long-time buying opportunities
Through the NYIAX platform, advertisers gain new discoverability of future premium inventory, enabling them to buy more effectively and better manage spending forecasts throughout the year.
Re-trade guaranteed ad contracts
With NYIAX, advertisers can enter future contracts with confidence knowing they will have the ability to re-trade purchased inventory if needs change.
Reduce fraudulent impressions
The transparent NYIAX sales process minimizes the chances of fraud due to improperly counted impressions that can be found with third-party intermediaries.