NYIAX for Advertisers
Media buying hasn’t just evolved. Its been revolutionized. Today’s media buyers demand robust tools, deep insight, data they can trust, access to undiscovered inventory, and transparency across the entire planning, delivery, reporting, and billing processes. And they want it in an efficient, integrated platform that allows them to optimize their supply path.
And that’s exactly what our Advanced Contract Management Platform and Upfront Marketplace deliver.
NYIAX consolidates the negotiation, purchasing, management, and reconciliation of advertising contracts into a streamlined workflow that reduces manual processes and discrepancies.
Our media planning and management tools allow buyers to send private order requests to specific publishers or post public requests to the entire marketplace for expanded discovery. Media buyers can easily create bid strategies for their most desired inventory and facilitate approval between agencies and their clients
The NYIAX Upfront Marketplace provides media buyers with access to the highest quality future inventory and the tools to negotiate, secure and manage their ad campaigns with clarity and confidence. It is the only true, two-party exchange where both the buyer and the seller are known to each other, ensuring honest and transparent price discovery and negotiation of terms.
NYIAX’s standardized taxonomy – leveraging the power of the Nasdaq Financial Matching Engine – enables media buyers to discover new, premium sources of inventory that meet their campaign goals.
Planning & Discovery Tools
NYIAX offers buyers discoverability of future premium inventory for more effective media planning and purchasing.
Reduced Friction & Fees
NYIAX improves advertiser ROI by reducing the need to purchase inventory through third-party intermediaries.
Transparent Supply Chain
Greater transparency between advertisers and publishers creates assurances of where ads will appear and decreases fraud.
Are you ready to join the new standard in upfront advertising? Click here to begin buying upfront advertising contracts with NYIAX.