Fin-tech meets Ad-tech
Co-developed with Nasdaq, NYIAX represents the first application of that exchange’s global market-leading trading technology to the needs of the advertising industry.
NYIAX is the first exchange platform to empower the large-scale programmatic buying of transparent, guaranteed online, mobile and television media contracts, creating greater efficiency, lower fees, and reduced under-delivered inventory and fraud for advertisers.
Access long-time buying opportunities
Through the NYIAX platform, advertisers gain new discoverability of future premium inventory, enabling them to buy more effectively and better manage spending forecasts throughout the year.
Re-trade guaranteed ad contracts
With NYIAX, advertisers can enter future contracts with confidence knowing they will have the ability to re-trade purchased inventory for profit if needs change.
Reduce fraudulent impressions
The transparent NYIAX sales process minimizes the chances of fraud due to improperly counted impressions that can be found with third-party intermediaries.