About NYIAX

The only premium guaranteed ad exchange in the world, NYIAX addresses a U.S. annual digital display ad market that currently stands at $32 billion – and is projected to reach $47 billion by 2019. It was developed by a management team with more than 100 years of combined experience in the advertising technology and financial technology industries:

Lou Severine

Chief Executive Officer

Bio

Carolina
Abenante, Esq.

President, Co-Founder, Vice Chairperson

Bio

Mark Grinbaum

Executive Vice President of Product and Platform, Co-Founder

Bio

Richard Bush

Chief Technology Officer

Bio

Will Schmahl

Chief Revenue Officer

Bio

Sergey Tsoy

Senior Vice President of Engineering and Platform

Bio

Jamie Miller

Vice President of Operations

Bio

Ben Feldman

Vice President of Technical Operations

Bio
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Lou Severine

Chief Executive Officer


Lou Severine has more than 20 years in digital media technology and advertising.  He was most recently CRO of Phluid Media, SVP of AOL Networks and Director of BD at Microsoft.

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Carolina
Abenante, Esq.

President, Co-Founder, Vice Chairperson


Carolina Abenante has been in the New York City tech and advertising scene since 1999. She was the first Director of Corporate Development for Juno Online Services and was part of the founding digital advertising team for Reed Elsevier Ltd.

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Mark Grinbaum

Executive Vice President of Product and Platform, Co-Founder


Mark Grinbaum has been managing, building and adapting IT solutions for over 30 years. For the last 20 years, he has had a senior management role in the financial industry, including 13 years at Deutche Boerse’s International Securities Exchange and, prior to that, 12 years at Dow Jones.

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Richard Bush

Chief Technology Officer


Richard Bush was most recently General Manager of IPONWEB, a key infrastructure provider in the media trading ecosystem, and VP of Product and Technology at AOL Networks.

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Will Schmahl

Chief Revenue Officer


Will Schmahl has more than 14 years of experience promoting positive community and revenue growth within the digital advertising space. He spent the last nine years working as VP of Sales for AOL Platforms.

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Sergey Tsoy

Senior Vice President of Engineering and Platform


Sergey Tsoy has worked as a software engineering manager in different capacities since 2005 on internet and advertising related projects. He was a core member of the Mocean AdServer development team (acquired by Pubmatic) and managed a distributed team of engineers in the U.S. and Russia.

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Jamie Miller

Vice President of Operations


Jamie Miller has spent 10+ years in sales and operations organizations within Microsoft, Mocean Mobile and Adcade. She has built and managed global services teams focused on delivering high-performing digital advertising campaigns. Jamie has also played a large role in creating efficient operations across sales, services, product and marketing with a close eye on revenue growth and the bottom line.

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Ben Feldman

Vice President of Technical Operations


Ben Feldman has more than 12 years of operational experience across multiple industries. Most recently, Ben was a Senior Director of Operations at PubMatic, and previously the Director of Programmatic and Yield at Mocean Mobile.