About NYIAX

The only premium guaranteed ad exchange in the world, NYIAX addresses a U.S. annual digital display ad market that currently stands at $32 billion – and is projected to reach $47 billion by 2019. It was developed by a management team with more than 100 years of combined experience in the advertising technology and financial technology industries:

Carolina
Abenante, Esq.

Founder, Chief Strategy Officer, Executive Vice Chairperson, GC

Bio

Mark Grinbaum

EVP, Product and Platform, Co-Founder

Bio

Richard Bush

President

Bio

Will Schmahl

Chief Revenue Officer

Bio

Sergey Tsoy

Chief Technology Officer

Bio

Jamie Miller

SVP, Operations & Partnerships

Bio

Ben Feldman

SVP, Strategy & Innovation

Bio

Greg Toothaker

SVP, Sales & Partnerships

Bio

Kees Schouten

VP, Product

Bio

Bill Wise

Executive Chairman and Director

Bio

Thomas F. O'Neill

Director

Bio

Robert Ainbinder

Director

Bio

Chris Hogan

Advisor

Bio
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Carolina
Abenante, Esq.

Founder, Chief Strategy Officer, Executive Vice Chairperson, GC


Carolina Abenante is one of the founders of NYIAX. She has been in the New York City tech and advertising scene since 1999, when she was the first Director of Corporate Development for Juno Online Services, focusing on mergers and acquisitions and domestic and international strategic partnerships. She went on to become the Sr. Director of Business Development was part of the founding digital advertising tech and advertising team for Reed Elsevier Ltd in the US for over 500 publications, websites and technology platforms (NYSE and LSE listed). Abenante later became the EVP and the VP of International Strategy, Legal and Development for start-ups such as Voicestar Inc. (a Marchex Company) and Phorm Inc. (AIM), developing inroads into internationalization of their brands and products.

She later became a consultant on strategy and business development for several major New York City and International start-ups and companies seeking to develop new strategies for the development and creation of RTB platforms; such as The Patch, Kanoodle, INN Roads, Outbrain, SolveMedia, Circulate, Admie Mobile, and many traditional Publishers.

Abenante holds a B.S. from Seton Hall University and PB, from Rutgers University, a J.D. and L.L.M. from New York Law School, and an M.B.A. from Universita Luigi Bocconi in Milan, Italy. She sits on various New Jersey Bar and ABA committees (Tax and Media). She is also a Certified Privacy Officer (CIPP) from the IAPP.

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Mark Grinbaum

EVP, Product and Platform, Co-Founder


Mark Grinbaum was one of the founders of NYIAX. He has been managing building and adapting IT solutions for over 30 years with the last 20 in a senior management role in the financial industry including Deutche Boerse’s International Securities Exchange (“ISE”) for 13 years and Dow Jones for 12 years prior to the ISE.

Among Grinbaum’s accomplishments as ISE’s first CTO and Architect was adaptation of the European Options trading platform to meet US standards allowing ISE to become the largest Equity Options exchange in the world. After the ISE launch, reporting directly to CIO, Grinbaum was a technical owner of Market Data and Clearing interfaces that facilitated around 75% of ISE revenue, as well as industry and regulatory initiatives, including $500M Options Symbology overhaul.

Grinbaum is a graduate of St. Petersburg Electro Technical University, St. Petersburg, Russian Federation.

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Richard Bush

President


Richard Bush joined NYIAX from IPONWEB, a key infrastructure provider in the media trading ecosystem where he worked to bring custom projects for industry players to market. As General Manager of the Publisher Solutions business, he coordinated work across Japan, EU and USA. His team built both new products and custom platforms that are specifically tailored to the unique business models of its clients.

Bush brings 15 years of experience working in Advertising technology. He began his career in banking software with Citibank in the UK. He moved into online publishing in 2000, as an original developer of content management & web publishing software for many of Reed Business Information’s web properties. In 2006, Bush was working for ADTECH in London, when he played a key part of the expansion from the EU to the US in 2007, and subsequently led new initiatives in the company’s growing product set. Fortifying the international business over an 8-year period, he held key roles for the company that now makes up an important part of the AOL/Version’s ad technology stack.

Bush attended and completed course work at West Kent College in B.T.E.C., Specializing in electronic subjects, Microelectronic Systems. Bush presently serves as Co-Chair of the IAB Blockchain Committee.

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Will Schmahl

Chief Revenue Officer


Will Schmahl has more than 14 years of experience promoting positive community and revenue growth within the digital advertising space. He spent the last nine years working as VP of Sales for AOL Platforms.

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Sergey Tsoy

Chief Technology Officer


Sergey Tsoy has worked as a software engineering manager in different capacities since 2005 on internet and advertising related projects. He was a core member of the Mocean AdServer development team (acquired by Pubmatic) and managed a distributed team of engineers in the U.S. and Russia. Tsoy holds a Ph.D. equivalent degree in Mathematics and BSc in Computer Science from Tomsk University, Tomsk, Russia.

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Jamie Miller

SVP, Operations & Partnerships


Jamie Miller has spent over 10 years in the advertising technology industry in both large corporations as well as start-ups including Microsoft, ESPN, Mocean Mobile/Mojiva (acquired by Pubmatic), and Adcade. Across her various roles, she has built and managed global sales services and operations teams from the ground up supporting the demanding needs of clients. Miller has also focused on developing effective and efficient programs across marketing, communications, and business development functions to deliver best-in-class solutions. Miller is a mentor and advocate for women in technology and start-ups.

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Ben Feldman

SVP, Strategy & Innovation


Ben Feldman has more than 12 years of operational experience across multiple industries. Most recently, Ben was a Senior Director of Operations at PubMatic, and previously the Director of Programmatic and Yield at Mocean Mobile. At Mocean Mobile, Feldman was responsible for business management, contracts, billing, ad network monetization, and the integration of programmatic operations. After the acquisition of Mocean Mobile by PubMatic in 2014, Feldman helped drive its research and development around yield strategies and auction dynamics, and was tasked with running PubMatic’s technical operations team.

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Greg Toothaker

SVP, Sales & Partnerships


Greg Toothaker has more than 17 years of experience in management and strategy. Prior to joining NYIAX, Toothaker served as Vice President of Revenue Operations for Tribune Media, and Senior Vice President of Revenue Operations for Interactive One, where he was responsible for all sales and revenue support, driving ad revenue through programmatic, indirect sales, and strategic partnerships. He also spent seven years at AOL serving a critical role in developing and managing the sales and advertising operations teams. Currently, he is a member if the IAB Digital Video Committee, IAB Blockchain working group, and a former member of the IAB Ad Ops Council and Sales Executive Council.

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Kees Schouten

VP, Product


Kees Schouten has been designing and building ad tech platforms for the last 15 years at companies including DoubleClick, Right Media, Ghostery and most recently at News Corp as Director of Engineering, Global Ad Platforms. He has built Product Management and UX Design teams and capabilities at early stage ad tech startups including Right Media and Ghostery prior to leading Product at NYIAX. He has deep experience in marketplace design, data management platforms, online consumer privacy, machine learning, and programmatic advertising.

Schouten has a Bachelor’s degree from Reed College concentrating on Neuroscience and went on to do basic science research at public and private labs. He is a published author of Neuroscience research in peer-reviewed scientific journals. Schouten also holds a Master’s degree in Human Computer Interaction (HCI) from Carnegie Mellon University where he focused on designing for expert user systems (Avionics) in collaboration with researchers at NASA Ames Research Center in Mountain View, CA.

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Bill Wise

Executive Chairman and Director


Bill Wise is the founding CEO of Mediaocean. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions, and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean’s two founding companies along with Donovan Data Systems (DDS).

Prior to MediaBank, Wise served as an executive at Yahoo, overseeing global advertising platforms—a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions.

Wise is on the board of directors of the Ad Council and the Centre for Social Innovation. He is also chairman of MediaWallah. Bill is an avid and active angel investor through Click Ventures. Business Insider ranked him as a top digital professional four times, he was named 100 Most Intriguing Entrepreneurs by Goldman Sachs, and was named Ernst & Young Entrepreneur of the Year in technology. Wise is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, the Wall Street Journal and other publications. He holds a BS in Accounting & Business from the University at Albany and is a CPA.

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Thomas F. O'Neill

Director


Tom O’Neill joined NYIAX’s board in January 2016. He is currently the Co-Chairman of First Empire Securities. Previously, O’Neill was the Vice-Chairman of InCap. Prior to
InCap, he was the founding member of the Kimberlite Group and is the Co-CEO of Kimberlite Advisors.

Prior to forming Kimberlite, he was the CEO of Ranieri Financial Services (RFS), which focused on the community and regional banking sector. RFS is a predecessor company to Kimberlite Advisors. Prior to forming RFS with Mr. Ranieri in 2010, O’Neill was a founding principal of the investment banking and brokerage firm Sandler O’Neill + Partners L.P., where he advised bank and thrift clients on strategic transactions and financings. He had served as a managing director at Bear Stearns and as co-manager of its financial services group. He began his Wall Street career at L.F. Rothschild & Co. in 1972.

O’Neill is a member of the board of directors of Archer Daniels Midland and serves as chairman of its audit committee. He recently served on the board of directors of Nasdaq Stock Market, Inc., where he was chairman of the finance committee and a member of the executive committee. He also serves as a director of Misonix, Inc., a publicly traded medical-equipment manufacturer. O’Neill is a graduate of New York University and a veteran of the United States Air Force.

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Robert Ainbinder

Director


Robert Ainbinder joined NYIAX as a Director in January 2016. He is a Vice President at WestPark Capital, Inc.’s and serves on the firm’s Investment Banking Committee. He began his career in 1983 as a clerk on the floor of the American Stock Exchange, and went on to achieve positions and elevated responsibilities in Private Wealth Management, as Vice President, Managing Director, and as Director of Corporate Finance for various investment banking firms. In 2013, Ainbinder became the Managing Director at Newport Coast Securities where he managed more than 70 financial advisors and completed over $100 million dollars in investment banking transactions. In this role, Ainbinder served as an investment banker advising and executing transactions for public and private emerging growth companies.

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Chris Hogan

Advisor


Chris Hogan is President & Partner at Southside Strategy, a New York, Los Angeles, and Seattle-based advisory firm which provides leadership, strategy, consulting, and training across Consumer Marketing, Product Management, Sales, Social Media, and Strategic Planning. Southside’s focus is on Tech/Ad Tech companies and institutional investors that interact with those sectors.

For more than ten years, Southside Strategy has worked with early and late stage internet companies, such as IAC (multiple brands), Expedia, Epsilon, Next Big Sound (acquired by Pandora), Evidon (acquired by Crownpeak), Adap.Tv (acquired by AOL), Poptip (acquired by Palantir), and others.

Hogan is a recognized industry leader in the digital, media, mobile, m-commerce and e-commerce arenas with expertise across the social media, travel, tourism, and publishing spectrum. Hogan has been invited as a speaker, panelist, and participant for a variety of Universities and industry conferences.

Hogan has built and led global teams across a variety of disciplines including social media, strategic planning, marketing, branding, distribution, business and product development, media sales, public relations, promotions, media planning, revenue generation, user experience, training and operations for companies.

Prior to launching Southside Strategy, Hogan served as a member of the founding team of Expedia Inc. (NASDAQ: EXPE), the internet travel company acquired by Interactive Corporation (IAC) for $5.1 billion in March 2005. At Expedia, his work included devising and implementing the company’s original media sales products and strategies.

Hogan serves on the Advisory board for a handful of internet and Financial Tech companies and has been a member of the Mediasmith Board of Directors since 2014.