About NYIAX

The only premium guaranteed ad exchange in the world, NYIAX addresses a U.S. annual digital display ad market that currently stands at $32 billion – and is projected to reach $47 billion by 2019. It was developed by a management team with more than 100 years of combined experience in the advertising technology and financial technology industries:

Carolina
Abenante, Esq.

President, Co-Founder, Vice Chairperson

Bio

Mark Grinbaum

Executive Vice President of Product and Platform, Co-Founder

Bio

Richard Bush

Chief Technology Officer

Bio

Will Schmahl

Chief Revenue Officer

Bio

Sergey Tsoy

Senior Vice President of Engineering and Platform

Bio

Jamie Miller

Vice President of Operations

Bio

Ben Feldman

Vice President of Technical Operations

Bio

Bill Wise

Executive Chairman and Director

Bio

Thomas F. O'Neill

Director

Bio

Robert Ainbinder

Director

Bio
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Carolina
Abenante, Esq.

President, Co-Founder, Vice Chairperson


Carolina Abenante is one of the founders of NYIAX. She has been in the New York City tech and
advertising scene since 1999, when she was the first Director of Corporate Development for Juno Online
Services, focusing on mergers and acquisitions and domestic and international strategic partnerships.

She went on to become the Sr. Director of Business Development was part of the founding digital advertising tech and advertising team for Reed Elsevier Ltd in the US for over 500 publications, websites and technology platforms (NYSE and LSE listed). Abenante later became the EVP and the VP of International Strategy, Legal and Development for start-ups such as Voicestar Inc. (a Marchex Company) and Phorm Inc. (AIM), developing inroads into internationalization of their brands and products.

She later became a consultant on strategy and business development for several major New York City and International start-ups and companies seeking to develop new strategies for the development and creation of RTB platforms; such as The Patch, Kanoodle, INN Roads, Outbrain, SolveMedia, Circulate, Admie Mobile, and many traditional Publishers.

Abenante holds a B.S. from Seton Hall University and PB, from Rutgers University, a J.D. and L.L.M. from New York Law School, and an M.B.A. from Universita Luigi Bocconi in Milan, Italy. She sits on various New Jersey Bar and ABA committees (Tax and Media). She is also a Certified Privacy Officer (CIPP) from the IAPP.

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Mark Grinbaum

Executive Vice President of Product and Platform, Co-Founder


Mark Grinbaum was one of the founders of NYIAX. He has been managing building and adapting IT solutions for over 30 years with the last 20 in a senior management role in the financial industry including Deutche Boerse’s International Securities Exchange (“ISE”) for 13 years and Dow Jones for 12 years prior to the ISE.

Among Mr. Grinbaum’s accomplishments as ISE’s first CTO and Architect was adaptation of the European Options trading platform to meet US standards allowing ISE to become the largest Equity Options exchange in the world. After the ISE launch, reporting directly to CIO, Grinbaum was a technical owner of Market Data and Clearing interfaces that facilitated around 75% of ISE revenue, as well as industry and regulatory initiatives, including $500M Options Symbology overhaul.

Grinbaum is a graduate of St. Petersburg Electro Technical University, St. Petersburg, Russian Federation.

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Richard Bush

Chief Technology Officer


Richard Bush joined NYIAX as Chief Technology Officer and Chief Product Officer in 2016 from IPONWEB, a key infrastructure provider in the media trading ecosystem where he worked to bring custom projects for industry players to market. As General Manager of the Publisher Solutions business, he coordinated work across Japan, EU and USA. His team built both new products and custom platforms that are specifically tailored to the unique business models of its clients.

Bush brings 15 years of experience working in Advertising technology. He began his career in banking software with Citibank in the UK. He moved into online publishing in 2000, as an original developer of content management & web publishing software for many of Reed Business Information’s web properties. In 2006, Bush was working for ADTECH in London, when he played a key part of the expansion from the EU to the US in 2007, and subsequently led new initiatives in the company’s growing product set. Fortifying the international business over an 8-year period, he held key roles for the company that now makes up an important part of the AOL/Version’s ad technology stack.

Bush attended and completed course work at West Kent College in B.T.E.C., Specializing in electronic subjects, Microelectronic Systems. Bush presently serves as Co-Chair of the IAB Blockchain Committee.

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Will Schmahl

Chief Revenue Officer


Will Schmahl has more than 14 years of experience promoting positive community and revenue growth within the digital advertising space. He spent the last nine years working as VP of Sales for AOL Platforms.

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Sergey Tsoy

Senior Vice President of Engineering and Platform


Sergey Tsoy has worked as a software engineering manager in different capacities since 2005 on internet and advertising related projects. He was a core member of the Mocean AdServer development team (acquired by Pubmatic) and managed a distributed team of engineers in the U.S. and Russia.

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Jamie Miller

Vice President of Operations


Jamie Miller has spent 10+ years in sales and operations organizations within Microsoft, Mocean Mobile and Adcade. She has built and managed global services teams focused on delivering high-performing digital advertising campaigns. Jamie has also played a large role in creating efficient operations across sales, services, product and marketing with a close eye on revenue growth and the bottom line.

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Ben Feldman

Vice President of Technical Operations


Ben Feldman has more than 12 years of operational experience across multiple industries. Most recently, Ben was a Senior Director of Operations at PubMatic, and previously the Director of Programmatic and Yield at Mocean Mobile.

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Bill Wise

Executive Chairman and Director


Bill Wise is the founding CEO of Mediaocean. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions, and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean’s two founding companies along with Donovan Data Systems (DDS).

Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms—a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions.

Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. He is also chairman of MediaWallah. Bill is an avid and active angel investor through Click Ventures. Business Insider ranked him as a top digital professional four times, he was named 100 Most Intriguing Entrepreneurs by Goldman Sachs, and was named Ernst & Young Entrepreneur of the Year in technology. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, the Wall Street Journal and other publications. He holds a BS in Accounting & Business from the University at Albany and is a CPA.

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Thomas F. O'Neill

Director


Tom O’Neill joined NYIAX’s board in January 2016. He is currently the Co-Chairman
of First Empire Securities. Previously, O’Neill was the Vice-Chairman of InCap. Prior to
InCap, he was the founding member of the Kimberlite Group and is the Co-CEO of Kimberlite Advisors.

Prior to forming Kimberlite, he was the CEO of Ranieri Financial Services (RFS), which focused on the
community and regional banking sector. RFS is a predecessor company to Kimberlite Advisors. Prior to
forming RFS with Mr. Ranieri in 2010, O’Neill was a founding principal of the investment banking
and brokerage firm Sandler O’Neill + Partners L.P., where he advised bank and thrift clients on strategic
transactions and financings. He had served as a managing director at Bear Stearns and as co-manager of its financial services group. He began his Wall Street career at L.F. Rothschild & Co. in 1972.

O’Neill is a member of the board of directors of Archer Daniels Midland and serves as chairman of
its audit committee. He recently served on the board of directors of Nasdaq Stock Market, Inc., where he
was chairman of the finance committee and a member of the executive committee. He also serves as a
director of Misonix, Inc., a publicly traded medical-equipment manufacturer. O’Neill is a graduate of
New York University and a veteran of the United States Air Force.

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Robert Ainbinder

Director


Robert Ainbinder joined NYIAX as a Director as of January 2016. He is a Vice President of WestPark
Capital, Inc.’s and serves on the firm’s Investment Banking Committee. He began his career in 1983 as a
clerk on the floor of the American Stock Exchange, and went on to achieve positions and elevated
responsibilities in Private Wealth Management, as Vice President, as Managing Director and as Director
of Corporate Finance for various investment banking firms. In 2013, Ainbinder became the Managing
Director at Newport Coast Securities where he managed more than 70 financial advisors and completed
over $100 million dollars in investment banking transactions. In this role, Ainbinder served as an
investment banker advising and executing transactions for public and private emerging growth
companies.