On Tuesday September 25th, CNBC advertising reporter Megan Graham led a future of media focused discussion with 120+ leaders from today’s largest agency holding companies and brands, including the heads of innovation, data, digital and media at Amazon, Axciom, Bayer, Bank of America, Cadillac, Canvas, Dentsu, eMarketer, Google, Horizon, Hulu, IPG, J&J, Live Nation, Pimpco, McKinsey & Co., NBA, Pinterest, Salesforce, Sprint and many others. Journalists from AdWeek, Business Insider and New Media Age were also in attendance.
Graham’s talk with S4 Capital Founder and Chairman Sir Martin Sorrell, Bank of America SVP of Customer Engagement and Media Investment Lou Paskalis, EA Head of Global Marketing Intelligence Belinda Smith, NYIAX SVP of Strategy Ben Feldman and Jebbit President and co-founder Jonathan Lacoste covered a wide range of pressing issues facing the advertising industry, including: privacy, transparency, contracts, data, and the dual between direct and traditional brands – duking it out to win consumers.
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Watch the video in its entirety here!