The Interactive Advertising Bureau (IAB) kicked off the 2018 IAB Annual Leadership Meeting today at the JW Marriott Desert Springs Resort and Spa in Palm Desert, CA, setting the stage for three-days of agenda-setting discussions and debates on the most pressing issues faced by today’s brand and media executives. Themed “How to Build a 21st Century Brand,” this year’s program will feature main stage sessions that will tackle and explore what it takes for brands, publishers, and their partners to excel in the flourishing direct brand economy.
