ALLEY WATCH: This NYC Startup Just Raised $5.65M For Its Blockchain-Based Financial Matching Engine for The Advertising Industry

People don’t normally associate blockchain technology and advertising together, but NYIAX changes that through its blockchain-powered, patented financial matching engine for the advertising industry. Developed in partnership with Nasdaq, it provides advertisers and publishers with a platform to buy, sell, and re-trade advertising contracts, similar to financial instruments.