On Tuesday September 25th, CNBC advertising reporter Megan Graham led a future of media focused discussion with 120+ leaders from today’s largest agency holding companies and brands, including the heads of innovation, data, digital and media at Amazon, Axciom, Bayer, Bank of America, Cadillac, Canvas, Dentsu, eMarketer, Google, Horizon, Hulu, IPG, J&J, Live Nation, Pimpco, McKinsey & Co., NBA, Pinterest, Salesforce, Sprint and many others. Journalists from AdWeek, Business Insider and New Media Age were also in attendance.
Graham’s talk with S4 Capital Founder and Chairman Sir Martin Sorrell, Bank of America SVP of Customer Engagement and Media Investment Lou Paskalis, EA Head of Global Marketing Intelligence Belinda Smith, NYIAX SVP of Strategy Ben Feldman and Jebbit President and co-founder Jonathan Lacoste covered a wide range of pressing issues facing the advertising industry, including: privacy, transparency, contracts, data, and the dual between direct and traditional brands – duking it out to win consumers.
- Sir Martin and Paskalis debated the root causes of today’s change and what’s ahead.
- Feldman and Lacoste provoked the audience to think more about efficiency and value during the media buying and selling process, the correct way to manage data and engage consumers, and what Paskalis referred to as a “crisis of trust”.
- EA’s Smith drew applause as she rallied her co-panelists and the audience to reframe discussions related to data, talent, inclusivity and action.
Watch the video in its entirety here!