STEEMIT: Unilever works with the IBM blockchain to optimize advertising

This Sunday, as part of the annual Interactive Advertising Bureau (IAB) meeting, held in Palm Desert, California, the intervention of Unilever marketing manager, Keith Weed, brought to the table disagreements between major advertisers such as Unilever and giants like Google and Facebook, the biggest receivers of digital advertising. In this context, blockchain technology was revealed as an efficient solution in the administration of advertising campaigns.