JW Player Partners with NYIAX to Empower its Partners to Benefit from the Future of Advertising Today

Toronto, CA and New York, NYNovember 30, 2020, JW Player, the world’s most powerful and flexible video platform, today announced a revolutionary partnership with NYIAX, the world’s first and most active upfronts marketplace and advanced contract management exchange by volume and users.

Each year, thousands of publishers, including highly coveted gaming publishers, rely on JW Player to reliably power video within their cross-screen experiences. JW Player’s video reach and engagement are in high demand because of its audience. While YouTube and Facebook reach large audiences, they cannot match the engagement JW Player’s dedicated audience delivers.

The JW Player NYIAX partnership allows advertisers to reserve or buy future inventory supplied by JW Player across the NYIAX marketplace. The move extends the value that JW Player’s partners receive by allowing them to showcase advertising opportunities to new demand sources and ad buying partners on the NYIAX marketplace.

“We’re thrilled to be partnering with NYIAX because it will provide the ad-buying community with a strong way to access video at scale without relying on inventory from YouTube and Facebook,” said Michael Schwalb, GM of Data & Advertising at JW Player. “It also provides the true transparency we depend on.”

Lack of transparency, brand safety and other issues related to inventory across walled gardens has been a top concern of all digital advertising stakeholders. One reason is because it makes it very difficult for transacting parties to view common campaign metrics. What happens on the NYIAX platform is crystal clear.

“What JW Player is doing for its partners is significant,” said Carolina Abenante, co-founder of NYIAX. “By turning on the power of futures advertising via NYIAX, JW Player and its partners will gain significant market advantage, something many companies are struggling to do right now.” Contact to learn more.


NYIAX creates solutions to clear the barriers between media buyers and sellers, enabling strong, safe, and seriously impactful partnerships. Built on the Nasdaq financial framework, the NYIAX platform brings the certainty of the financial space to the ad marketplace; allowing for unmatched security, transparency, and efficiency across all transactions, regardless of the complexity or scale. Every aspect of the NYIAX platform, from our vast discovery network to our automated compliance assurance, has been developed with transparency in mind. It all comes together as a powerfully safe environment for brands, agencies, and publishers to create more profitable partnerships in less time than ever.

About JW Player

JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Business Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, visit