GOOD REBELS: Blockchain technology that will restore confidence in digital advertising

Blockchain is a disruptive technology. Perceived as “The Next Big Thing”, it is comparable in impact to what the TCP/IP protocol provided in the development of the Internet. In only 8 years, this technology has already been incorporated into every technological development of present and future innovation, from financial institutions (the World Bank amongst others) and insurance companies, to technological giants such as IBM, Cisco or Microsoft, as well as organisations from all kinds of industrial and public sectors. They consider that it has the potential to radically transform the traditional exchange of goods and services on the Internet.