EXCHANGE WIRE: Blockchain Can Clean Up Programmatic, But We Have to Talk About ‘Smart Contracts’ First

Blockchain is a revolutionary technology that will transform the way we exchange value. However, writes Carolina Abenante (pictured below), president and co-founder, NYIAX, exclusively for ExchangeWire, in order for it to clean up the inefficiency and fraud plaguing ad tech, stakeholders must first understand and embrace self-effectuating, or ‘smart’, contracts.