CNBC: Rewrite Tomorrow: Technology and big data are powering Nasdaq’s growth beyond the exchange

Chapter 3: Bringing Fintech to Madison Avenue and Beyond
When Nasdaq created the world’s first electronic stock market in 1971, it took center stage as the leader of new technology and innovation. Today, the exchange is taking that fintech expertise even further afield as it adapts its platform to accommodate new asset classes. Among the first: advertising contracts.