AD NEWS: In depth: Can blockchain revolutionise how media is traded?

Blockchain hit the headlines in 2017 thanks to bitcoin. The cryptocurrency started the year valued at just under US$1000 but by the end of December it was nearing $20,000. However, since then it has tumbled. While bitcoin may have the headlines, it’s the blockchain technology behind it that can support ambitions beyond cryptocurrency and could have the potential to revolutionise media buying.