EXCHANGE WIRE: Making Digital Advertising Contracts Smart

When shopping online, transactions are practically automatic and mistakes are by far the exception. When we buy something online we trust that we get what we pay for. So why is it when we buy digital media “online,” we don’t have that same amount of trust? The trust I’m referring to is not whether or not an impression is seen by a person. There is an overall lack of trust between buyers, sellers and everyone in between, but the emergence of the smart contract could one day add a dose of transparency…

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