AD AGE: Let’s Try to See Clearly on Blockchain for Advertising

The release of the Interactive Advertising Bureau’s Blockchain for Video Advertising white paper has the digital ad industry abuzz. The emerging technology, best known for powering cryptocurrencies, is apparently coming to save us! Forget that much of the conversation last year revolved around AI as the solution to our transparency and fraud woes. Now, we see a raft of claims that it’s blockchain, with decentralized power and public ledgers, that will reinvent financial systems and disrupt every industry, including advertising.

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