Interpublic Group Kinesso Global Chief Digital Responsibility and Public Policy Officer Sheila Colclasure joins Jill Malandrino on Nasdaq #TradeTalks to discuss fostering a more transparent and thriving ad market.
NYIAX in the News
In the first episode of the new year, OOH Insider host Tim Rowe sat down with NYIAX's own Greg Toothaker and our great partner, Pierre-Antoine Fradet, President and CEO of ATEDRA to discuss how brands are approaching a new way of buying out-of-home media. Watch now by clicking the headline to learn more!
All media is going digital to some degree, and media has always consisted of some combination of upfront (forward) markets, transitioning through spot markets to programmatic which functionally includes search and social media as well as an increasing array of digitally delivered options for outdoor, TV, podcasts/audio, video and native.
The strategy for NYIAX seems to have paid off during an unlikely year of major challenges worldwide amidst the COVID-19 pandemic and political upheaval in the United States.