NYIAX, today announced the appointment of Anthony Tsigourakos to the position of Chief Revenue Officer. Tsigourakos will oversee revenue strategy and operations and lead NYIAX’s global sales, demand generation and client service teams. Founded in 2017, NYIAX is now entering a rapid growth phase. Tsigourakos is taking the helm to lead the company’s expansion at scale. Press Release here Additional coverage in the following publications MediaPost: NYIAX Appoints Tsigourakos Chief Revenue OfficerAd Age: People on the MoveMobile Marketing — Movers and Shakers: InMoment, LAB Group, Audience Serv, Extreme Reach and moreOOH Insider — People on the Move Congratulations  Contacts Press@NYIAX.com

The advertising industry is undergoing a paradigm shift, moving toward a model where audience data is currency. But with Google ending support of third-party cookies and casting doubt on industry initiatives like Unified ID 2.0, the ways in which that currency can be created and used remain unclear. 

Digital advertising is enthusiastic about technology, and for good reason. Automation and optimization are useful, but one wonders: have we erred on the side of eliminating the human factor when designing and executing advertising initiatives?

Interpublic Group Kinesso Global Chief Digital Responsibility and Public Policy Officer Sheila Colclasure joins Jill Malandrino on Nasdaq #TradeTalks​ to discuss fostering a more transparent and thriving ad market.