At CES, we sat down with Noah Tratt, Global Senior VP for Expedia Group’s Regional Brands, to get his take on the current state of the media landscape, and, of course, its future. Tratt leads all strategy, product, retail and marketing efforts for Travelocity, Orbitz, and CheapTickets in North America, ebookers and MrJet in Europe and Wotif and lastminute.com.au in Australia/New Zealand.
NYIAX in the News
The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds of premium high-profile digital media publishers. NYIAX provides the marketplace for the Ad Council to connect with publishers that donate the inventory.
The need for transparency is obvious. But a feud over two new IAB tools underscores why transparency will never be possible as long as the industry perpetuates the intermediary blame game.
On Tuesday September 25th, CNBC advertising reporter Megan Graham led a future of media focused discussion with 120+ leaders from today’s largest agency holding companies and brands, including the heads of innovation, data, digital and media at Amazon, Axciom, Bayer, Bank of America, Cadillac, Canvas, Dentsu, eMarketer, Google, Horizon, Hulu, IPG, J&J, Live Nation, Pimpco, McKinsey & Co., NBA, Pinterest, Salesforce, Sprint and many others. Journalists from AdWeek, Business Insider and New Media Age were also in attendance. Graham's talk with S4 Capital Founder and Chairman Sir Martin Sorrell, Bank of America SVP of Customer Engagement and Media Investment Lou Paskalis, EA Head of Global Marketing Intelligence Belinda Smith, NYIAX SVP …