NYIAX Press

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What’s an Online Ad Worth? Blockchain Might Help With That

Digital advertising has a serious problem: fraud. Widespread fraudulent practices are inflating measures of the traffic that digital ads attract, leading some advertisers to pay higher rates than they should. Can blockchain fix it? A handful of blockchain startups believe so. They argue that a shared digital ledger to authenticate and safeguard advertising data, a transparent exchange for trading digital ads, and a special ad-focused browser that pays its users in tokens could each help fix that multibillion-dollar problem.

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This NYC Startup Just Raised $5.65M For Its Blockchain-Based Financial Matching Engine for The Advertising Industry

People don’t normally associate blockchain technology and advertising together, but NYIAX changes that through its blockchain-powered, patented financial matching engine for the advertising industry. Developed in partnership with Nasdaq, it provides advertisers and publishers with a platform to buy, sell, and re-trade advertising contracts, similar to financial instruments.

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NYIAX Announces Partnership With mesmr, Bringing a Secure Exchange to the New Media Platform

NYIAX, the world’s first guaranteed advertising contract marketplace and mesmr, the blockchain-based secure media ecosystem, today announced an integration partnership. This month, NYIAX earned attention when they began the process of patenting the new method they co-created with Nasdaq to enable the trading of any physical and digital contract across industries. mesmr will drive this forward by integrating the trading method into mesmr.tv, its media platform…

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Why Adtech Needs Fintech

In the few past years, we’ve heard a steady drumbeat about adtech’s broken media market. The bad news is problems like hidden fees, fraud, viewability and other related issues are real. The good news is that advertisers have begun to demand change. In fact, one study credits advertiser pressure as the reason for a 31% year-over-year decline in fraud. However, while advertiser pressure is critical, the key to building a better media marketplace is to model the experience of the capital and commodities markets.

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