NYIAX Press

Back office costs like contract reconciliation aren’t top of mind for buyers or sellers, but as technology adds new layers of capability to advertising, stakeholders must inevitably dedicate more people and resources to the back office. By one estimate, nearly two-thirds of fee income at the top 50 independent agencies is allocated to staff costs.

Digital advertising has a serious problem: fraud. Widespread fraudulent practices are inflating measures of the traffic that digital ads attract, leading some advertisers to pay higher rates than they should. Can blockchain fix it? A handful of blockchain startups believe so. They argue that a shared digital ledger to authenticate and safeguard advertising data, a transparent exchange for trading digital ads, and a special ad-focused browser that pays its users in tokens could each help fix that multibillion-dollar problem.

Funding Supports Growth and Expansion of the Company’s Guaranteed Advertising Contract Marketplace, Preferred Partnerships and Integrations

People don’t normally associate blockchain technology and advertising together, but NYIAX changes that through its blockchain-powered, patented financial matching engine for the advertising industry. Developed in partnership with Nasdaq, it provides advertisers and publishers with a platform to buy, sell, and re-trade advertising contracts, similar to financial instruments.

Ad contract marketplace NYIAX has received $5.65m in seed funding in a round driven by WestPark Capital. This will help it deliver on its promise to develop tech that lets publishers sell media in advance for a set price for the coming year.

NYIAX, the world’s first guaranteed advertising contract marketplace and mesmr, the blockchain-based secure media ecosystem, today announced an integration partnership. This month, NYIAX earned attention when they began the process of patenting the new method they co-created with Nasdaq to enable the trading of any physical and digital contract across industries. mesmr will drive this forward by integrating the trading method into mesmr.tv, its media platform…