The advertising industry is undergoing a paradigm shift, moving toward a model where audience data is currency. But with Google ending support of third-party cookies and casting doubt on industry initiatives like Unified ID 2.0, the ways in which that currency can be created and used remain unclear. 

Digital advertising is enthusiastic about technology, and for good reason. Automation and optimization are useful, but one wonders: have we erred on the side of eliminating the human factor when designing and executing advertising initiatives?

Interpublic Group Kinesso Global Chief Digital Responsibility and Public Policy Officer Sheila Colclasure joins Jill Malandrino on Nasdaq #TradeTalks​ to discuss fostering a more transparent and thriving ad market.

In the first episode of the new year, OOH Insider host Tim Rowe sat down with NYIAX's own Greg Toothaker and our great partner, Pierre-Antoine Fradet, President and CEO of ATEDRA to discuss how brands are approaching a new way of buying out-of-home media. Watch now by clicking the headline to learn more!