NYIAX Press

In the few past years, we’ve heard a steady drumbeat about adtech’s broken media market. The bad news is problems like hidden fees, fraud, viewability and other related issues are real. The good news is that advertisers have begun to demand change. In fact, one study credits advertiser pressure as the reason for a 31% year-over-year decline in fraud. However, while advertiser pressure is critical, the key to building a better media marketplace is to model the experience of the capital and commodities markets.

The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational. NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for ad placement.

NYIAX, the world’s first guaranteed advertising contract marketplace, today announced Bill Wise, CEO of Mediaocean, as executive chairman of the board, Richard Bush as president and Sergey Tsoy as chief technology officer. Mr. Wise has been an advisor to the company since its launch in early 2017. Until now, Mr. Bush served as the company’s chief product and technology officer, while Mr. Tsoy served as senior vice president of engineering. The moves align with the company’s 2018 plans. NYIAX currently has trading agreements in place with a major agency holding company, VaynerMedia, Bonnier, Purch and dozens of other premium buyers and sellers.

The blockchain-based advertising exchange NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is being elevated to president. He replaces and will report to Vice Chairwoman Carolina Abenante, who had been acting as president in recent months.

NYIAX has today (April 20) announced a tie-up with startup Rebel AI which the pairing claims will help advertisers and publishers verify ad marketplace contracts, meaning media buyers can be more safely assured they will get what they paid for. Under the terms of the agreement, the Rebel AI Passport product will be integrated into the NYIAX marketplace, meaning media buyers that choose it as the court of record for futures contracts can be better assured the terms of the contract will be delivered upon.

NYIAX, the world’s first guaranteed advertising contract marketplace, today announced its preferred partnership with Rebel AI, a technology startup focused on securing media trading between advertisers and publishers, at the Global Blockchain Summit in Denver, Colorado.