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NYIAX

NYIAX in the News

Data Clean Rooms Will Play A Key Role In A Cookieless World

The advertising industry is undergoing a paradigm shift, moving toward a model where audience data is currency. But with Google ending support of third-party cookies and casting doubt on industry initiatives like Unified ID 2.0, the ways in which that currency can be created and used remain unclear. 

Digital Advertising Needs More Humans and Less Tech

Digital advertising is enthusiastic about technology, and for good reason. Automation and optimization are useful, but one wonders: have we erred on the side of eliminating the human factor when designing and executing advertising initiatives?