The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds of premium high-profile digital media publishers. NYIAX provides the marketplace for the Ad Council to connect with publishers that donate the inventory. 

The need for transparency is obvious. But a feud over two new IAB tools underscores why transparency will never be possible as long as the industry perpetuates the intermediary blame game.

On Tuesday September 25th, CNBC advertising reporter Megan Graham led a future of media focused discussion with 120+ leaders from today’s largest agency holding companies and brands, including the heads of innovation, data, digital and media at Amazon, Axciom, Bayer, Bank of America, Cadillac, Canvas, Dentsu, eMarketer, Google, Horizon, Hulu, IPG, J&J, Live Nation, Pimpco, McKinsey & Co., NBA, Pinterest, Salesforce, Sprint and many others. Journalists from AdWeek, Business Insider and New Media Age were also in attendance. Graham's talk with S4 Capital Founder and Chairman Sir Martin Sorrell, Bank of America SVP of Customer Engagement and Media Investment Lou Paskalis, EA Head of Global Marketing Intelligence Belinda Smith, NYIAX SVP …

NYIAX is taking a page from the financial services book with its Nasdaq-powered contract management platform. The accessible upfront ad marketplace will be the first cloud-based solution of its kind that runs on blockchain technology.