US stock exchange Nasdaq has won a patent in which it describes a blockchain platform for sharing time-sensitive information. Nasdaq has looked to blockchain technology in the past. In March of last year, it announced a partnership with blockchain-based trading platform NYIAX to create a single platform that allows publishers and advertisers to buy, sell, and trade future advertising inventory.
more>Apps, search engines and social media networks have a constant presence in most people’s everyday lives. Years ago, these sites and apps seemed harmless and helpful—they were strategically designed to appear this way to the average person. But as the amount of data they’ve been gathering on users has been brought to light, public opinion has shifted. Unfriendly terms such as “data monopoly” and “threat to democracy” are currently setting the tone of discussion around companies like Google and Facebook.
more>Over the last 20 years, the relationship between the buyer and seller in the advertising market has fundamentally changed as the market digitized and became automated in 2009 with the start of the programmatic wave. Having started my career as an energy trader and witnessed the transition from floor-based outcry trading to sophisticated data-driven approach, I have seen the shift in advertising. 5 Key Ingredients That’ll Fix a Broken Programmatic System – Sept. 27, 2018
more>Miratech Group, a global IT services and consulting organization, will be hosting the second session of their annual networking event M-Force, taking place in New York on September 26-27. The theme of the conference is Value Innovation. Now in its fifth year, M-Force18 NY brings together attendees from over 10 countries. The conference connects global enterprise innovation with startup innovation, enabling attendees to accelerate the adoption of new technologies.
more>Global Blockchain in Media, Advertising, and Entertainment Market Size, Status and Forecast 2018-2025 revealed by LPInformation.biz shows the most recent situation in the market, anticipating the development in the upcoming years. The deep research review extensively studies the industry with company profile, their market strategies, challenges, and growth factors, besides, market price and value chain analysis are covered in this report.
more>Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected. When blockchain — and cryptocurrencies like bitcoin and ethereum that are powered by the distributed ledger technology — reached a feverish peak of hype in second half 2017, marketers couldn’t help but get caught up in the excitement. The buzz is understandable, but has not always translated into concrete solutions this year, with marketers in many ways being slow to glom onto the trend.
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