In the first episode of the new year, OOH Insider host Tim Rowe sat down with NYIAX's own Greg Toothaker and our great partner, Pierre-Antoine Fradet, President and CEO of ATEDRA to discuss how brands are approaching a new way of buying out-of-home media. Watch now by clicking the headline to learn more!

All media is going digital to some degree, and media has always consisted of some combination of upfront (forward) markets, transitioning through spot markets to programmatic which functionally includes search and social media as well as an increasing array of digitally delivered options for outdoor, TV, podcasts/audio, video and native.

The strategy for NYIAX seems to have paid off during an unlikely year of major challenges worldwide amidst the COVID-19 pandemic and political upheaval in the United States.

Toronto, CA and New York, NY — November 30, 2020, JW Player, the world’s most powerful and flexible video platform, today announced a revolutionary partnership with NYIAX, the world’s first and most active upfronts marketplace and advanced contract management exchange by volume and users.