NYIAX co-founder Carolina Abenante will be joined by other members of the Chamber of Digital Commerce to speak with leaders of our government about the future of blockchain.
NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ad-tech companies claim will upend media trading.
Ben Feldman, senior vice president of strategy and innovation, NYIAX: What is important to recognize is that the EU is taking GDPR very seriously, with fines being established for any breach. I would expect that the first six-to-nine months of any new regulation action would be spent working out the kinks and processes of implementation. […]
“Takeaways for marketers: Advertising is possibly the biggest area of interest for marketing blockchain strategies. There are already a number of MarTech companies exploring this space, including AdsDax and NYIAX, a disruptive platform by NASDAQ. Marketers can watch for such solutions that incorporate a blockchain strategy into ad frameworks to optimize each impression.”
“If you look at the ratio of funding given to female-led companies vs. male-led companies, you will find that female entrepreneurs don’t receive as much funding,” observes Carolina Abenante, founder, CSO, general counsel, executive vice-chairperson at NYIAX. The importance of funding cannot be overestimated: “It is the lifeblood that takes every idea to fruition.”
Upfront marketplaces drive price discovery, empower buyers and sellers to do long-term planning and facilitate premium content creation. Rather than resetting the marketplace at an annual event, publishers should embrace upfront strategies throughout the year. In fact, as GDPR and other privacy measures put greater emphasis on first-party data, publishers have an opportunity to create […]