Ben Feldman, senior vice president of strategy and innovation, NYIAX: What is important to recognize is that the EU is taking GDPR very seriously, with fines being established for any breach. I would expect that the first six-to-nine months of any new regulation action would be spent working out the kinks and processes of implementation. […]
“Takeaways for marketers: Advertising is possibly the biggest area of interest for marketing blockchain strategies. There are already a number of MarTech companies exploring this space, including AdsDax and NYIAX, a disruptive platform by NASDAQ. Marketers can watch for such solutions that incorporate a blockchain strategy into ad frameworks to optimize each impression.”
“If you look at the ratio of funding given to female-led companies vs. male-led companies, you will find that female entrepreneurs don’t receive as much funding,” observes Carolina Abenante, founder, CSO, general counsel, executive vice-chairperson at NYIAX. The importance of funding cannot be overestimated: “It is the lifeblood that takes every idea to fruition.”
Upfront marketplaces drive price discovery, empower buyers and sellers to do long-term planning and facilitate premium content creation. Rather than resetting the marketplace at an annual event, publishers should embrace upfront strategies throughout the year. In fact, as GDPR and other privacy measures put greater emphasis on first-party data, publishers have an opportunity to create […]
Future of Media with MAGNA’s EVP of Innovation, Vin Paolozzi. Vin Paolozzi serves as EVP, Innovation for MAGNA. In this position, he is responsible for the development of strategic relationships with leading media, data and technology companies to drive solutions for IPG clients. We recently met up with Vin at Penn 6 in New York for Italian food and a discussion about where the industry is headed.
Agencies are the new broker-dealers From a macro level, the disruption that swept through the financial services industry nearly two decades ago parallels the transformation that’s currently reshaping advertising. In fact, the concern many people currently express for the future of the media agency echoes the fears that once dominated financial services. But online brokerages […]