The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds of premium high-profile digital media publishers. NYIAX provides the marketplace for the Ad Council to connect with publishers that donate the inventory.
The need for transparency is obvious. But a feud over two new IAB tools underscores why transparency will never be possible as long as the industry perpetuates the intermediary blame game.
On Tuesday September 25th, CNBC advertising reporter Megan Graham led a future of media focused discussion with 120+ leaders from today’s largest agency holding companies and brands, including the heads of innovation, data, digital and media at Amazon, Axciom, Bayer, Bank of America, Cadillac, Canvas, Dentsu, eMarketer, Google, Horizon, Hulu, IPG, J&J, Live Nation, Pimpco, McKinsey & […]
NYIAX is taking a page from the financial services book with its Nasdaq-powered contract management platform. The accessible upfront ad marketplace will be the first cloud-based solution of its kind that runs on blockchain technology.
Following news of its recent partnership with IPONWEB, executives from NYIAX, the world’s first upfronts marketplace and advanced contract management platform, will commence a global roadshow today through November 19th. During the speaking tour, NYIAX co-founder, Chief Strategy Officer and General Counsel, Carolina Abenante, and SVP of Strategy, Ben Feldman, will provide media executives and […]
NYIAX co-founder Carolina Abenante will be joined by other members of the Chamber of Digital Commerce to speak with leaders of our government about the future of blockchain.