Nasdaq, Inc. (Nasdaq:NDAQ) today reported financial results for the fourth quarter of 2016. Fourth quarter net revenues were $599 million, up $63 million or 12% from $536 million in the prior year period, driven primarily…
Programmatic direct isn’t a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media.
While TV networks are warming up to data-based advertising, it will be a long time before programmatic advertising truly comes to TV — if it comes at all.
Nasdaq said on Monday that its long-time chief executive Robert Greifeld would retire and that Adena Friedman, president and chief operating officer, would become CEO as of Jan. 1.
Wall Street has its eye on the programmatic sector — but according to Youssef Squali, head of Cantor Fitzgerald’s Internet & media equity research, many ad-tech companies are stuck
The ability to buy directly from a publisher, both programmatically and through direct integrations, is transforming agency media-buying practices.