Why Publishers Need to Embrace Continuous Upfronts

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Upfront marketplaces drive price discovery, empower buyers and sellers to do long-term planning and facilitate premium content creation. Rather than resetting the marketplace at an annual event, publishers should embrace upfront strategies throughout the year. In fact, as GDPR and other privacy measures put greater emphasis on first-party data, publishers have an opportunity to create […]

Future of Media with MAGNA’s EVP of Innovation, Vin Paolozzi

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Future of Media with MAGNA’s EVP of Innovation, Vin Paolozzi. Vin Paolozzi serves as EVP, Innovation for MAGNA. In this position, he is responsible for the development of strategic relationships with leading media, data and technology companies to drive solutions for IPG clients. We recently met up with Vin at Penn 6 in New York for Italian food and a discussion about where the industry is headed.

Why Fintech Will Be The Agency Model Of The Future

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Agencies are the new broker-dealers From a macro level, the disruption that swept through the financial services industry nearly two decades ago parallels the transformation that’s currently reshaping advertising. In fact, the concern many people currently express for the future of the media agency echoes the fears that once dominated financial services. But online brokerages […]