Upfront marketplaces drive price discovery, empower buyers and sellers to do long-term planning and facilitate premium content creation. Rather than resetting the marketplace at an annual event, publishers should embrace upfront strategies throughout the year. In fact, as GDPR and other privacy measures put greater emphasis on first-party data, publishers have an opportunity to create […]
Future of Media with MAGNA’s EVP of Innovation, Vin Paolozzi. Vin Paolozzi serves as EVP, Innovation for MAGNA. In this position, he is responsible for the development of strategic relationships with leading media, data and technology companies to drive solutions for IPG clients. We recently met up with Vin at Penn 6 in New York for Italian food and a discussion about where the industry is headed.
Agencies are the new broker-dealers From a macro level, the disruption that swept through the financial services industry nearly two decades ago parallels the transformation that’s currently reshaping advertising. In fact, the concern many people currently express for the future of the media agency echoes the fears that once dominated financial services. But online brokerages […]
What I have learned is to find partners and employees who complement you in areas where you are weak and surround yourself with people who enhance your business plan for creation, development, and execution. For me, this entailed networking and culture. You need people who believe in you to not only launch your business, but […]
Nasdaq Trade Talks discusses Smart Contracts with NYIAX svp of innovation and strategy, Ben Feldman, live from the Digital Chamber of Commerce Blockchain Summit in Washington, DC.
NYIAX, a firm that supports software to facilitate the sale and trade of digital ad space as guaranteed contracts through blockchain technology, this year will bring the technology from digital media into out-of-home (OOH), over-the-top (OTT) and linear TV ad inventory.