NYIAX, today announced the appointment of Anthony Tsigourakos to the position of Chief Revenue Officer. Tsigourakos will oversee revenue strategy and operations and lead NYIAX’s global sales, demand generation and client service teams. Founded in 2017, NYIAX is now entering a rapid growth phase. Tsigourakos is taking the helm to lead the company’s expansion at […]
The advertising industry is undergoing a paradigm shift, moving toward a model where audience data is currency. But with Google ending support of third-party cookies and casting doubt on industry initiatives like Unified ID 2.0, the ways in which that currency can be created and used remain unclear.
Digital advertising is enthusiastic about technology, and for good reason. Automation and optimization are useful, but one wonders: have we erred on the side of eliminating the human factor when designing and executing advertising initiatives?
Interpublic Group Kinesso Global Chief Digital Responsibility and Public Policy Officer Sheila Colclasure joins Jill Malandrino on Nasdaq #TradeTalks to discuss fostering a more transparent and thriving ad market.
In the first episode of the new year, OOH Insider host Tim Rowe sat down with NYIAX’s own Greg Toothaker and our great partner, Pierre-Antoine Fradet, President and CEO of ATEDRA to discuss how brands are approaching a new way of buying out-of-home media. Watch now by clicking the headline to learn more!
All media is going digital to some degree, and media has always consisted of some combination of upfront (forward) markets, transitioning through spot markets to programmatic which functionally includes search and social media as well as an increasing array of digitally delivered options for outdoor, TV, podcasts/audio, video and native.