The blockchain-based advertising exchange NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is being elevated […]
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational. NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional […]
NYIAX has today (April 20) announced a tie-up with startup Rebel AI which the pairing claims will help advertisers and publishers verify ad marketplace contracts, meaning media buyers can be more safely assured they will get what they paid for. Under the terms of the agreement, the Rebel AI Passport product will be integrated into […]
NYIAX, the world’s first guaranteed advertising contract marketplace, today announced Bill Wise, CEO of Mediaocean, as executive chairman of the board, Richard Bush as president and Sergey Tsoy as chief technology officer. Mr. Wise has been an advisor to the company since its launch in early 2017. Until now, Mr. Bush served as the company’s […]
On the podcast this week, NYIAX founder and President Carolina Abenante talks about her career as a deal-maker and her current project: making blockchain work for the marketer.
In March, Horizon Media hosted a blockchain summit and brought together platforms to discuss how they are working with the technology. The conference was meant to educate the agency about blockchain as much as enthuse its publisher clients.