How GDPR Affected Marketers in Its First Year

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Ben Feldman, senior vice president of strategy and innovation, NYIAX: What is important to recognize is that the EU is taking GDPR very seriously, with fines being established for any breach. I would expect that the first six-to-nine months of any new regulation action would be spent working out the kinks and processes of implementation. […]

What Do Women in Tech Want?

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“If you look at the ratio of funding given to female-led companies vs. male-led companies, you will find that female entrepreneurs don’t receive as much funding,” observes Carolina Abenante, founder, CSO, general counsel, executive vice-chairperson at NYIAX. The importance of funding cannot be overestimated: “It is the lifeblood that takes every idea to fruition.”

Why Publishers Need to Embrace Continuous Upfronts

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Upfront marketplaces drive price discovery, empower buyers and sellers to do long-term planning and facilitate premium content creation. Rather than resetting the marketplace at an annual event, publishers should embrace upfront strategies throughout the year. In fact, as GDPR and other privacy measures put greater emphasis on first-party data, publishers have an opportunity to create […]