BITCOIN EXCHANGE GUIDE: Blockchain AdTech Firms Look For Transparency, Speed, Fraud, Privacy & Payment Improvements

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Blockchain technology cannot be ignored, whether the public loves it or hates it. Even having a discussion at Cannes about it is enough to incite a screaming match among the truly passionate. However, many consumers wonder of all of the hype has the potential to support various industries, bringing them the transparency and protection from […]

ADEXCHANGER: What’s The Latest For Blockchain In Ad Tech?

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Are blockchain companies ready for the spotlight? And what work needs to be done before marketers or publishers can begin buying and selling media on blockchain-based platforms? NYIAX, for instance, built a blockchain media exchange where publishers can trade inventory futures, but it uses Rebel AI to verify ad transactions and is in discussions with other blockchain […]

CUSTOMER THINK: How Blockchain Can Fix Advertising

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The biggest asset an organization can work with is trust. Trust in a brand and its messaging, aka marketing, is what makes marketing successful and credible. The blockchain performance and scalability become relevant when it comes to getting real time insights into an ad campaign. This gives an edge to platforms like NYIAX and Papyrus, or MadHive, when it […]