WALL STREET JOURNAL: What’s an Online Ad Worth? Blockchain Might Help With That

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Digital advertising has a serious problem: fraud. Widespread fraudulent practices are inflating measures of the traffic that digital ads attract, leading some advertisers to pay higher rates than they should. Can blockchain fix it? A handful of blockchain startups believe so. They argue that a shared digital ledger to authenticate and safeguard advertising data, a transparent […]

GLOBE NEWSWIRE: NYIAX Announces Partnership With mesmr, Bringing a Secure Exchange to the New Media Platform

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NYIAX, the world’s first guaranteed advertising contract marketplace and mesmr, the blockchain-based secure media ecosystem, today announced an integration partnership. This month, NYIAX earned attention when they began the process of patenting the new method they co-created with Nasdaq to enable the trading of any physical and digital contract across industries. mesmr will drive this […]

ALLEY WATCH: This NYC Startup Just Raised $5.65M For Its Blockchain-Based Financial Matching Engine for The Advertising Industry

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People don’t normally associate blockchain technology and advertising together, but NYIAX changes that through its blockchain-powered, patented financial matching engine for the advertising industry. Developed in partnership with Nasdaq, it provides advertisers and publishers with a platform to buy, sell, and re-trade advertising contracts, similar to financial instruments.