CHIEF MARTEC: Blockchain marketing technology landscape grows 400%

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Blockchain and marketing isn’t just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain and decentralized technology in advertising and marketing — and speaker at the upcoming MarTech conference too — just released the second edition […]

GOOD REBELS: Blockchain technology that will restore confidence in digital advertising

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Blockchain is a disruptive technology. Perceived as “The Next Big Thing”, it is comparable in impact to what the TCP/IP protocol provided in the development of the Internet. In only 8 years, this technology has already been incorporated into every technological development of present and future innovation, from financial institutions (the World Bank amongst others) […]

STEEMIT: Unilever works with the IBM blockchain to optimize advertising

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This Sunday, as part of the annual Interactive Advertising Bureau (IAB) meeting, held in Palm Desert, California, the intervention of Unilever marketing manager, Keith Weed, brought to the table disagreements between major advertisers such as Unilever and giants like Google and Facebook, the biggest receivers of digital advertising. In this context, blockchain technology was revealed […]