BUSINESS INSIDER: AdLedger Consortium Names Founding Members and Sets Sights on a GDPR Solution

Posted Leave a comment

The AdLedger Consortium, a non-profit foundation made up of a collection of leading advertising and publishing executives whose purpose is bringing transparency and data security to the ad tech supply chain through blockchain technology, announced today, the full roster of its founding members and the initial focus of the consortium; a GDPR Solution.

FORBES: How Blockchain Could Start To Make Waves In Media And Entertainment In 2018

Posted Leave a comment

Blockchain technology made big news in December thanks to the bitcoin cryptocurrency surging past $10,000 to a $20,000 peak, the launch of bitcoin futures in major exchanges, and the announcement that the Australian Stock Exchange will use blockchain technology for trade settlement. Blockchain could also start to be implemented in media and entertainment in 2018.

STATE OF DIGITAL PUBLISHING: Digital Advertising Financial Models Survey from The 614 Group

Posted Leave a comment

‘Is it Time for the Digital Advertising Industry to Adopt More Financially Sophisticated Models for its Transactions?’ is the latest original qualitative and quantitative gap analysis research from The 614 Group compares responses from senior publisher, agency or brand executives, including execs from ESPN, Fox, and Thomson Reuters, about the actual performance of today’s financial […]