Those loyalty points are worth more than you think. Later this year, institutional investors will be able to create and trade securities based on reward programs offered by airlines, banks, phone companies, shops and hotels, potentially turbocharging a market worth nearly half a trillion dollars.
The AdLedger Consortium, a non-profit foundation made up of a collection of leading advertising and publishing executives whose purpose is bringing transparency and data security to the ad tech supply chain through blockchain technology, announced today, the full roster of its founding members and the initial focus of the consortium; a GDPR Solution.
Blockchain technology made big news in December thanks to the bitcoin cryptocurrency surging past $10,000 to a $20,000 peak, the launch of bitcoin futures in major exchanges, and the announcement that the Australian Stock Exchange will use blockchain technology for trade settlement. Blockchain could also start to be implemented in media and entertainment in 2018.
‘Is it Time for the Digital Advertising Industry to Adopt More Financially Sophisticated Models for its Transactions?’ is the latest original qualitative and quantitative gap analysis research from The 614 Group compares responses from senior publisher, agency or brand executives, including execs from ESPN, Fox, and Thomson Reuters, about the actual performance of today’s financial […]
It’s time to ignore the warning that past results are no guarantee of future success, stick a wet finger into the cold winter wind and make some 2018 predictions. (Here my predictions for 2017, if you’d like to evaluate my previous performance.) This year, I’m predicting more uptake of AI and the blockchain for media, […]