When shopping online, transactions are practically automatic and mistakes are by far the exception. When we buy something online we trust that we get what we pay for. So why is it when we buy digital media “online,” we don’t have that same amount of trust? The trust I’m referring to is not whether or […]
Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry.
Is it Time for the Digital Advertising Industry to Adopt a More Financially Sophisticated Model for its Transactions? That is the primary question explored by the latest original research from The 614 Group…
Media buyers want upfront pricing commitments; more than half of all publishers have difficulty forecasting inventory and revenue.
Blockchain technology has been on the top of I-COM Data Science Blockchain & Advanced Research Subcommittee’s agenda since its launch last August. Several experts and interested professionals have joined the working group; eager to investigate the many applications of blockchain technology and showcase particular use-cases.
In today’s digital age, the timely retrieval of information is critical to human functioning. This reality means millions, even billions, of users coalescing around internet search.