In ad tech, whether you’re an advertiser or publisher, odds are you don’t know your partner.
The industry is crying out for a solution that allows the digital advertising supply chain to coordinate in a scalable, trustworthy, and secure way – and blockchain could be the answer.
Programmatic, DSP, SSP. What does it all mean? Ads are being bought on exchanges but there is very little automation, efficiency, and transparency in the process.
NYIAX, the world’s first guaranteed advertising contract exchange, today announced it has successfully closed a $5.6 million funding round led by WestPark Capital. The funding will be used to expand the company’s global reach and accelerate open trading on the platform.
According to Forrester, governments and businesses in Asia Pacific are starting to embrace blockchain technology to drive digital innovation and create more business opportunities. So how important of a role will this new tech play in the future of advertising for brands and marketers?
When it comes to automated advertising, publishers and advertisers have just scratched the surface. We have seen, and will continue to see, rapid growth in programmatic advertising and real-time bidding.