If blockchain sounds like the latest in a never-ending stream of digital ad-tech buzzwords, one can hardly be blamed. But consider the context.
Lou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq.
Digital advertising today is fraught with challenges. The presence of intermediaries multiplies the probability of fraud. Blockchain can help improve the trust factor among various stakeholders.
IAB Tech Lab has launched a Blockchain Working Group to investigate different applications of blockchain technology and establish standards and best practices for the digital advertising industry.
You know times are tough for digital advertising when America’s largest advertiser, Procter & Gamble, cuts a significant portion of its digital ad spend, and still continues to grow sales.