An online advertisement for Lancome lipstick or a Lamborghini might not appear to have anything to do with the technology guts of modern financial markets. But with fraud rampant, some of Wall Street’s hottest buzzwords are being uttered on Madison Avenue.
There’s an old saying about trust — it takes years to build, seconds to break, and a lifetime to repair. Trust is broken in ad tech. Repairing trust requires an industry-wide commitment to come together for the long haul to rebuild our marketplace. So where do we start?