NYIAX Advantages for Publishers

Fin-tech meets Ad-tech

Co-developed with Nasdaq, NYIAX represents the first application of that exchange’s global market-leading trading technology to the needs of the advertising industry.

NYIAX is the first exchange platform to empower the large-scale programmatic buying and selling of guaranteed online, mobile and television media contracts, creating greater efficiencies, higher sell-through rates and reduced unsold/undervalued inventory for publishers.

Increase revenue by extending direct sales

Unsold
With limited direct-sell-through, publishers must release inventory to indirect sellers at reduced rates. NYIAX offers an automated market where premium inventory can be packaged and sold directly, improving sell-through rates and increasing revenue.

Reduce high fees from indirect sellers

When selling inventory through ad networks or RTB exchanges, publishers typically pay nearly 50% of revenues in fees. By comparison, NYIAX charges only a small transaction fee.

Maintain direct sales quality controls

Publishers retain quality controls, including advertiser block lists and creative review of ads, on all inventory sold and re-traded on the NYIAX platform.

Proven, trusted technology

NYIAX is built on the Nasdaq platform, one of the leading providers of listing, trading, clearing, and exchange technology, across six continents. As the creator of the world’s first electronic stock market, Nasdaq’s technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions.




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