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What Blockchain Means for Ad Tech

Not long ago, possession meant holding something in your hand. Over the past two decades, a series of disruptors created a digital society, where the most salient feature is the ability to copy. But soon, every industry will face the blockchain disruption

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Nasdaq provides blockchain tech to new advertising exchange

Nasdaq Inc has provided blockchain technology to run a new exchange to trade guaranteed advertising contracts…New York Interactive Advertising Exchange (NYIAX), which is set to launch in the fourth quarter of 2017, will provide an electronic marketplace for publishers, advertisers and media buyers to buy and sell future advertising inventory

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